Revisit the ‘80s and ‘90s
The campaign is an ode to the ‘80s and ‘90s, featuring vintage pieces reminiscent of these eras. Retro glasses from Dior, the iconic Chanel flap bag and chain belts are some of the iconic ‘80s looks. Cycling-style glasses from Gucci, the Dior saddle, and Louis Vuitton Keepall are some of The Vintage Bar’s finest pieces from the ‘90s.
Beautiful and rare vintage furniture from Klassik Copenhagen create the set environment: a white Poul Voulther Corona chair and Arne Jacobsen’s iconic swan chair, which became commercial icons in the 90s, as well as Poul Kjaerholm’s glass coffee table.
Photography by Clement Mogensen
Styling by Anne Charlotte Vogel
Hair by Mads Stig
Makeup by Camilla Siig
Styling by Anne Charlotte Vogel
Hair by Mads Stig
Makeup by Camilla Siig
Goal.
The Vintage Bar aims to become the go-to destination in Europe for pre-owned luxury by inspiring people to buy vintage through a high-end approach to branding.
Approach.
This campaign aims to inspire consumers through references to the ‘80s and ‘90s, because during times of crisis, we seek solace in nostalgic eras. Transporting ourselves back to better times through fashion, film and music is a form of therapy. It’s also a huge reason behind the revival of vintage.
The strategic pairing of vintage fashion and furniture highlights the timelessness of vintage fashion and promotes the slow fashion movement: invest in fashion similarly to investing in furniture for your home.
I developed and directed this campaign, from creative conception to casting models and team, and sourcing vintage furniture for the set design.
