Brief: To create an urban beach scene to use as a backdrop for models dancing with the sol de janiero product. The idea is to remind the customer that they can be transported to a dreamlike beach by using the Sol de Janiero product.
Appealing to a young audience, the campaign aesthetic uses a nostalgic windows xp 00s aesthetic, hyper fixating on light and shine and keeping a fairly flat and unrealistic feel to the beach elements.
Appealing to a young audience, the campaign aesthetic uses a nostalgic windows xp 00s aesthetic, hyper fixating on light and shine and keeping a fairly flat and unrealistic feel to the beach elements.
